Case study: Mamas & Papas turn delivery on its head to put customer experience first!

Mamas & Papas is one of the UK’s largest retailers of baby products from clothing to furniture. The company was born out of a desire to better meet the needs of new parents, so putting the customer at the heart of their operations is core to the brand.

GFS helped them revolutionise their delivery process, creating a seamless experience from order to delivery. The effects on their business were dramatic.

Our next Executive Breakfast Roundtable, featuring Mamas & Papas CIO Chris Greenwood, will provide the opportunity to meet the management team at Mamas & Papas, and partner GFS, in order to get never-before-seen insight on the tactics and technologies that have propelled the brand's success.

Past Roundtable attendees included

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Business impact

  • Cart abandonment rates dramatically reduced
  • 90% increase in first-time delivery rates
  • 10% increase in customer satisfaction
  • 15% increase on speed of despatch
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Case study

| October 31st
| 8:30 - 10:15 AM, Central London